Customer retention for an application is a difficult problem to handle. Your application may have a lot to offer, but if the execution of it is lacking then you will lose your users. An app without any users is almost the equivalent of the app not existing. In this post, I’ll be focusing on some ways you can introduce into your app that will help keep your users coming back for more.
1. Keep Your App Updated
By having frequent updates to your app, it indicates to your customers that there is active development for your app. From a user’s perspective, that means you are not going to drop support for your app anytime soon. This gives them the confidence to use your app, knowing that there is going to be support when they need help.
2. Keep It Simple
You have probably experienced a time where you downloaded an app and it was effortless to set up and use. You need the app to do one thing and it does that job really well. At that moment, you probably have made a decision to use the app every time you need to do that one thing. So, why not do the same for your app? What are some ways you can create that positive experience from the moment the user decides to download your app?
Easy Onboarding Process
Your app should have an easy onboarding process. The first time your app runs, there might be a quick tutorial page to highlight the important aspects of the app and help the user get started. If your user needs to create an account, make it as painless as possible. Don’t require them to initially provide their location information and to verify their account (save those for after account creation).
Keep the User Interface Simple
Don’t overwhelm your user with too much information at once. When presented with a lot of information, someone often feels overwhelmed and would not want to deal with it. So, it is better to keep your main interface clean and simple and offer more details when your user navigates deeper into your app.
3. Award Customer Loyalty
If possible, reward your customers for using your app. It can range from giving some sort of credit daily for launching the app to using the app once a week or promotions/special discounts. The idea is that you want your customers to come back to your app often. Sometimes, the features that your app offers are enough, but not all apps will be as essential to a user where they need to use it daily.
4. Personalize Your App’s Content
Each user will use your app in a different way. For example, if your app provides content, each user will have different interests and search for different content. So, what you can do is personalize the content that your app provides to each user based on their interests. When done right, personalization of an app experience will leave a positive impression on your user and will keep them coming back for more.
5. Optimize Your App’s Performance
We live in a time where we expect technology to be fast. Do you or know someone who gets impatient if they clicked on a button in an app and it doesn’t respond immediately? At that moment, some users have already made the decision to believe that your app is slow. Among some of them, they will decide to uninstall your app for just that very reason.
I hope this post was helpful to you. If you found this post helpful, share it with others so they can benefit too.
Are you already putting into practice some of the topics discussed in this post? How is it working out for you? What other ways are you putting into practice to keep your customers?
To get in touch, you can follow me on Twitter, leave a comment, or send me an email at steven@brightdevelopers.com.